Discover deploys military rewards program
By Seamus McAfee
Discover Financial Services will reward double cash back and miles for its cardholders who make purchases at military bases.
The promotion, which will run from Memorial Day to Labor Day (May 25-Sept. 7), will also give double rewards automatically to consumers who make up to $1,000 in purchases on base. The locations accepted by the company will include most military installations in the United States and abroad, including commissaries, stores, exchange catalogs, online stores and base gas stations.
Discover said it is offering the promotion to complement the good reception it received from it in the past and to assist military members who make most of their purchases on base. "We wanted to recognize and reward those who serve our country by helping them make their money worth more, especially given the difficult economic conditions," said Julie Loeger, senior vice president of brand and product management at Discover Financial Services in a press release. "With this program, military families will be able to stretch their dollars on necessities that matter most right now, like gas and groceries."
Discover will provide cash back bonuses through a partnership with Operation Homefont, a nonprofit organization that provides emergency assistance and support to wounded soldiers and their families upon their return home. Cardholders can also donate their rewards to Operation Homefront.
Published: May 25, 2009
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