ADVERTISEMENT

Credit card interest rates unchanged for second straight week

By Kate Tomasino

The average annual percentage rate (APR) on new credit card offers remained unchanged at 14.65 percent for the second straight week, according to CreditCards.com's Weekly Rate Report. 

CreditCards.com's Weekly Rate Report
  Avg. APR Last week 6 months ago
National average 14.65%
14.65%
14.14%
Low interest 11.18%
11.18% 11.99%
Cash back  13.41%
13.41%
12.31%
Balance transfer 12.78%
12.78%
12.68%
Business 12.91%
12.91%
12.85%
Student
13.42%
13.42%
14.05%
Airline 14.33%
14.33%
14.14%
Reward  14.32%
14.32%
14.31%
Instant approval 15.99%
15.99%
15.99%
Bad credit 23.95%
23.95%
20.64%
Methodology: The national average credit card APR is comprised of about 100 of the most popular credit cards in the country, including cards from dozens of leading U.S. issuers and representing every card category listed above. (Introductory, or teaser, rates are not included in the calculation.)
Source: CreditCards.com
Updated: 3-23-2011

Card issuers are still tweaking rates and offers, however. For example, we found that Citi recently began offering multiple APRs for its Forward card, varying between a single rate of 14.24 percent and a range of 12.99 percent to 19.99 percent.  However, since only the low ends of the ranges are included in our calculations, Citi's move did not impact the national average.

Citi declined to comment on the move.

According to Lauren Guenveur, a study director at direct-mail marketing research firm Synovate, many issuers are choosing to offer multiple interest rates for new credit card offers.

In the fourth quarter of 2010, about a quarter (24 percent) of credit card offers through the mail included APRs expressed as a range, Guenveur said. "That is a slight increase from the first quarter of 2010 at 19 percent."

Among the nation's largest issuers, Citi and Discover offer APR ranges most often, Guenever said. Offers can vary based on many factors, including when and where the banks' sites are being viewed.

Offering multiple APRs is a common approach for card issuers today, but began to take off in 2009, according to Lisa Hronek, research supervisor at Mintel Comperemedia. Hronek added she, too, is seeing an increase in issuers tweaking offers.

"Citi began testing offers with multiple APRs in late 2009 and then increased that volume in the second half of 2010," Hronek said. "Capital One began sending offers with multiple APRs in the fourth quarter of 2010. Disclosing multiple APRs has been part of Discover's strategy since early 2009 and was consistent through the end of 2010."

According to Hronek, Bank of America frequently offered multiple APRs beginning in 2009. However, by the end of 2010, the company's mailings most often featured a single rate. 

The differences between a single APR versus a range are often considerable -- as is the case with the Citi Forward card -- and drive home the importance of consumers shopping around for the best deals.

These changes haven't spurred much movement in the national average, however. For six of the first 12 weeks this year, the national average stayed static. According to CreditCards.com data, the number of times the national average has remained unchanged has increased steadily from year to year. In 2007, when CreditCards.com started tracking APRs, the national average never stayed in one place. By 2010, it was unchanged 11 times, and this year, it's on pace to far surpass that number.

See related: Credit card issuers watch online how you shop, customize offers

Published: March 23, 2011


Join the discussion
We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.




Follow Us


Updated: 12-05-2016


Weekly newsletter
Get the latest news, advice, articles and tips delivered to your inbox. It's FREE.


ADVERTISEMENT