Citibank unveils its first mobile wallet – Citi Pay
By Tracy Brackman | Published: November 11, 2016
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Citibank has introduced Citi Pay, the latest mobile wallet for Android phone users. Similar to Android Pay and Apple Pay, Citi Pay is designed to offer consumers a convenient alternative to paying with cash or a physical credit card.
In today’s modern world where individuals often have their phones in-hand at all times, mobile wallets provide a simple and speedy form of payment by allowing a shopper to make in-store purchases using his or her mobile device. Barry Rodrigues, head of global digital payments at Citi, explained in a press release, “Whether it is online, on a phone, or at a store, we want Citi customers to have seamless, convenient and fast payment options wherever they go.”
A simpler way to pay
To use the Citi Pay mobile wallet, a cardholder must first load his or her Citibank credit card or debit card information onto an Android app. A shopper can then use the app to make purchases at any merchant equipped with a register that supports near field communication (NFC) -- a wireless technology that enables two portable devices, such as a smartphone and a credit card terminal, to establish communication when they are near each other. This allows the shopper to pay for an item simply by tapping his or her Android phone against the card reader, as opposed to swiping or inserting the credit card.
In addition to allowing in-store transactions, Citi Pay also enables a consumer to make online and in-app purchases using his or her current Citibank online user ID and password.
A global roll-out
Citi has partnered with MasterCard’s digital payment service, Masterpass in order to provide the payment platform to thousands of online merchants in 33 countries, as well as to connect with Citibank’s 100 million users. Rodrigues explains, “Citi is uniquely positioned to accelerate payment innovation on a global scale.”
Citibank plans to roll out Citi Pay in Singapore, Australia and Mexico later this year. The payment platform is scheduled to become available in the United States in early 2017.
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