Chase credit cards to appear on Facebook.com

By Jeremy M. Simon

Chase credit cards have begun to appear on popular social networking website Facebook.com, following the inking of a deal by Chase's credit-card services unit with the Web venue to generate interest among college students who frequent the site.  Under the terms of a one-year marketing contract, Chase will be closely held Facebook's exclusive credit card sponsor.

Banner ads on Facebook.com invite users to join a social network on the site for people interested in learning about or signing up for credit-card services.  Members of the group can earn reward points by signing up for a credit card or paying a bill on time.  The points can in turn be used for a charitable contribution, according to the senior vice president of branding and advertising for Chase Card Services, or can be redeemed by fraternity members for a TV set for their frat house.

Facebook users who click on the Chase banner are taken to a Web page that allows undergraduates at select schools to participate in a brand ambassador program.  Those who are selected for the eight-week program as a brand ambassador will "help shape this new credit card program by providing us with your feedback, gathering information and representing the wants and needs of your peers," assisting Chase by building and promoting the program on campus. And, by completing each weekly task, ambassadors will have the opportunity to "earn cool free stuff, rewards points and have the chance to earn BIG weekly bonus rewards."

Published: August 22, 2006

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