Charge cards dying out as rewards get juicier
Once-trailblazing cards dwindle in number
By Kelly Dilworth | Published: August 1, 2017
Specializing in new trends in credit
Charge cards, the original form of credit card, are dying out, shoved to the brink of extinction by consumers who are hungry for rewards and want the option of carrying balances.
Unlike typical credit cards, charge cards must be paid off monthly and do not allow consumers to carry balances. They dominated the market in the early years of credit cards, but now are hard to find.
- The pioneering Diners Club charge card, which debuted in February 1950 and was the first nationally marketed credit card, is unavailable to new applicants while the company “makes improvements,” according to the Diner Club’s website.
- American Express discontinued its lower-tier charge card, the American Express Zync card, which charged a $25 annual fee.
- As of November 2014, Chase Bank discontinued its charge card for business cardholders, the Chase Bold card.
- No other charge cards have debuted in recent years.
“There aren’t a ton of charge cards out there anymore,” says Erica Holland, author of the personal finance blog Mod Money.
The only charge cards available nationwide are the American Express Green, Gold and Platinum cards, and even those are hard to get. “You have to have a pretty good score in order to get them,” says Holland.
“If you have average or below average credit, you’re not likely to qualify for a charge account because they tend to go to premium clients, which is somewhat of a shame because it’s a healthy financial tool,” says Bruce McClary, a vice president at the National Foundation for Credit Counseling.
“If you’re someone who may be tempted to carry a balance from month-to-month, you may actually be saving by going on a charge account,” McClary says.
Charge cards’ appeal
Charge cards have helped millions of cardholders stick to a budget and finance new purchases without incurring interest on their charges. Unlike most credit cards, charge cards generally don’t allow you to revolve a balance. “The bill has to be paid in full at the end of the month,” says Nessa Feddis, a vice president at the American Bankers Association.
But as the credit card market continues to expand with increasingly generous rewards offers, charge cards are struggling to differentiate themselves in the crowded card market and avoid looking outdated.
Rewards cards raise the bar
One of the oldest and most famous charge cards, the American Express Green card, charges a $95 annual fee, but delivers benefits so skimpy it barely competes with credit cards with no annual fee.
“The Green card is an iconic product,” says Jason Steele, a credit card expert. But despite being popular with cardholders who have owned the charge card for years, the Green card isn’t very competitive with credit cards that charge similar fees. Most cards that charge up to $95 a year in annual fees, for example, offer substantially higher rewards bonuses.
Meanwhile, another charge card classic, the American Express Platinum card, underwent a major facelift in spring 2017 after several new premium credit cards challenged its dominance as an elite card. The Platinum card was the “top card in the marketplace for many years,” says Andrew Davidson, a senior vice president at Mintel Comperemedia. “It was kind of untouched, really. We had premium cards come and go, but the Platinum card was the be-all, end-all.”
“With the Sapphire Reserve, we started talking about premium value,” says Davidson. Soon, other super-premium rewards cards started popping up, offering unusually generous benefits in exchange for high fees.
American Express responded in March 2017 by revamping the Platinum with a number of new benefits, including enhanced hotel and air travel bonuses and a generous annual travel credit for Uber passengers. But it also increased its annual fee to $550, making it one of the priciest elite cards on the market.
Credit card experts say that the new Platinum card and its less expensive sibling, the American Express Gold card, still offer excellent rewards and a more flexible rewards point transfer program than most.
But, says Holland, “If you’re not getting rewards back in excess of that fee, it’s probably not worth it.”
A good way to stay on budget
Despite the fees, charge cards can be an effective option for cardholders who need more structure.
“Some people want the discipline,” says Feddis. “They want to have an incentive to make sure they don’t overspend.”
“There’s a certain responsibility involved in having to pay your bill in full,” says Augie Kennady of Portland, Oregon. “With a charge card, if you know you’re going to pay this off at the end of the month, you’re going to be more disciplined.”
Kennady owned an American Express Green card for years before upgrading to the Gold card. He says he first gravitated to a charge card as a recent college graduate because he hoped it would help him keep his debt in check after overspending with credit. “To be honest, I thought it would make me more responsible and it did, in fact. My credit score went up a couple hundred points.”
Charge cards’ rigid payment rules can get cardholders into trouble, though, if they need to spend more than they can afford to quickly pay off.
“By having the charge account as your only financial tool you could be backing yourself into a corner,” says McClary. “Having a charge account doesn’t give you the flexibility in circumstances where you have to let the balance ride for an extra period of time in order to take care of a financial emergency.”
Charge cards aren’t free of temptation, either. American Express allows select cardholders to enroll in a flexible payment option called Pay Over Time that lets you roll over certain purchases over $100. “It effectively makes the card a credit card,” says Steele.
More flexibility with bigger
Charge cards also tend to have more flexible spending limits than credit cards, which makes them especially beloved by small-business owners. Unlike credit cards, charge cards typically don’t come with a preset spending limit, so theoretically cardholders can spend more on a charge card than they would otherwise be able to get away with.
Marshall Anderson, of Salt Lake City, says he chose a charge card for his IT support business because he was afraid he’d be too constrained by a credit card. “I needed a limit high enough to make some large purchases for resale,” Anderson wrote in an email. “With my business being so new, I don’t think I could have gotten a standard credit card with a high enough limit.”
Charge cards’ flexible spending limits don’t mean, though, that cardholders can charge whatever they want.
“American Express cards have no preset spending limit, but that doesn’t mean unlimited spending,” American Express spokeswoman Charlotte Fuller wrote in an email. “While the spending limit varies by card member, based on a number of factors, including payment history or tenure, card members generally have a significantly higher spending limit with a charge card than credit card.”
David Weliver, founding editor of the blog Money Under 30, learned the hard way that charge cards have a hidden spending limit when he took his American Express Green card on a business trip. He had applied for the card in order to help him be more responsible and avoid high-interest debt, so he decided to use the Green card as his only card.
“It led to the awkward situation of having to ask the person I was traveling with if I could use their card,” he says.
American Express now offers an online tool you can use to check how much credit you’re allowed to charge. But experts say it’s still a good idea to keep another credit card on hand – just in case.
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