Rule makes privacy statements more meaningful
Mailed statements will include opt-out of data sharing
By Fred O. Williams | Published: October 21, 2014
You should be getting fewer privacy notices -- but more actual privacy -- under a new rule finalized Monday by the U.S. Consumer Financial Protection Bureau.
The regulation lets financial companies stop sending you
their privacy policies by mail under one important condition: that they do not
share your financial details in ways that trigger your right to opt out.
Under the Gramm-Leach-Bliley Act, financial companies, including credit card issuers, must allow customers to opt out of certain types of information sharing. You can say "no" to sharing your nonpublic personal information with outside companies for marketing purposes, for example. You can also limit the use of certain information by the company's own affiliates.
In California and Vermont things work slightly differently: companies may share customers' information only if customers opt in.
Some information sharing, however, such as reporting your payment status to credit bureaus, is a condition of having the account, and no opt-out is available in any state.
One privacy advocate applauded the move toward fewer mailings.
"It would serve as an inducement for banks to provide a greater level of privacy to their customers, just to save the cost of mailing those notices," said Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse.
About one in four banks shares information covered by the opt-out requirement, according to an industry estimate that was cited by the CFPB.
Until the rule change, financial institutions had to inform their customers, via a disclosure notice mailed annually, what kind of sharing they do. The new rule lets financial companies avoid mailing the annual notices and just post their policies online -- if they restrict the use of their customers' information to the point where there is nothing they could opt out of. Policies must be available on the Internet to customers and noncustomers alike, the rule says. The company must tell customers about the existence of the online material and alert them to changes via monthly statements or other regular communications.
When privacy statements do arrive by mail, they will be more meaningful. Receiving a paper copy means your financial details are probably being used in ways you could limit.
Financial counselors recommend exercising your opt-out rights to reduce the sharing of the information -- and not just to cut down on unwanted marketing pitches. Shared data may include sensitive details that can be used for fraud or identity theft if they fall into the wrong hands. Breaches and misuse of information by data brokers have heightened concerns about data sharing.
Under the new rule,
financial companies must also use a model disclosure form designed by
regulators in order to skip the mailings and post the privacy notice online.
The model form is displayed as a chart with question-and-answer format.
"Posting privacy notices online will make it easier for consumers to access these important policies, while also making it cheaper for financial institutions to provide disclosures," CFPB Director Richard Cordray said in an announcement.
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