Capital One No Hassle Rewards -- looking out for you

By Ben Woolsey

You’ve probably seen the commercials recently with a not-so-effective guardian angel trying to look after a person while they experience ongoing accidents and pain.  But, when it really is important — as in when the person is about to use the wrong credit card to pay for something — the angel saves the day by ensuring the credit card cardholder uses their Capital One No Hassle Rewards Visa card. 

Yes, it’s kind of corny, but also quite amusing.  And it does put a spotlight on the fact that Capital One tries to look after their cardholders with exceptional credit card rewards and true no-hassle features.  Features like a flat 2 percent cash back on all purchases made at supermarkets, drugstores, restaurants, and gas stations and a full 1 percent cash back on all other purchases.  None of those tiered rewards would qualify as “No Hassle” to Capital One. 

Another Capital One No Hassle feature involves being able to redeem rewards earned on the card for more than just cash, including merchandise, gift certificates and free airline travel.

Capital One has also run separate television commercial campaigns that portray other card issuers in an amusing light.  Whether it is David Spade pretending to always say “no” to those cardholders trying to redeem their airline credit card reward miles, or the attacking hordes of barbarians (i.e. other issuers) asking “What’s in Your Wallet?,” Capital One doesn’t pull many punches. 

The truth is that many issuers feature great credit card reward programs that provide strong cash back, rewards and airline mile programs.  However, Capital One has been smart to try to tap into common consumer perceptions regarding the credit card industry as a whole and position themselves as the remedy to all the hassles.  Hence the birth of their No Hassle Rewards and No Hassle Miles programs, which have been so successful.

If you happen to be in the market for an unusually good cash back reward program or perhaps a superior airline rewards credit card, the Capital One No Hassle Rewards or No Hassle Miles cards might be for you.   

To comment on this story, write Editors@CreditCards.com.

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Published: April 2, 2006

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