USA   |   UK   |   Australia   |   Canada
ADVERTISEMENT

Capital One launches nonprofit card program

By Seamus McAfee

Capital One Financial Corporation announced June 2 the launch of Card Lab Connect, a program to help nonprofit organizations of all sizes expand the ways in which their card-carryinhg supporters can donate to charity programs.

Capital One said it tailored the Card Lab Connect program to help nonprofits with their fundraising programs. Through an online tool, cardholders can register for the program, create a custom design and market their affinity cards toward their supporters. All rewards earned on the cards, including 1 percent of net purchases, are donated directly to the nonprofit organizations. Organizations also receive an automatic $25 donation with each new account opened.

"In the current economic climate, nonprofit organizations are facing a dual challenge of increased need and tightened budgets, and these issue are amplified for smaller nonprofits " Capital One said in a press release. "Cash-strapped consumers are finding it more difficult to provide ongoing support." Capital One cited its 2009 Card Lab Connect Charitable Giving Survey, in which 57 of respondents said they had been unable to make donations of the same size as previous years because of their own financial difficulties. According to Capital One, only 34 percent of Americans said they planned to support local organizations in 2009, a 27 percentage point plunge from 2008.

See related: Give more with less through charitable credit cards, Gifts that give twice: charitable gift cards  

Published: June 8, 2009



Join the discussion

We encourage an active and insightful conversation among our users. Please help us keep our community civil and respectful. For your safety, do not disclose confidential or personal information such as bank account numbers or social security numbers. Anything you post may be disclosed, published, transmitted or reused.

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

The editorial content on CreditCards.com is not sponsored by any bank or credit card issuer. The journalists in the editorial department are separate from the company's business operations. The comments posted below are not provided, reviewed or approved by any company mentioned in our editorial content. Additionally, any companies mentioned in the content do not assume responsibility to ensure that all posts and/or questions are answered.

Three most recent Reward programs stories:
  • 6 rules for 'card flipping' – While "flipping" cards to take advantage of promotional deals can lead to free travel and other perks, if you don't play the game correctly, you can trash your credit ...
  • Buying a car with a credit card often an uphill fight – Using a credit card to buy a car could give you consumer protections and perks. But most dealers hate the fees that go with accepting plastic, so you might have to wheel and deal ...
  • Small banks, credit unions keep debit rewards programs alive – Three years after big banks started pulling the plug on debit card rewards programs, many small banks and credit unions are finding surprising success in offering similar rewards to their customers ...

Share This Story




Follow Us!


Credit Card Rate Report

Updated: 10-24-2014

National Average 15.07%
Low Interest 10.37%
Business 12.80%
Balance Transfer 12.82%
Student 13.14%
Cash Back 14.98%
Reward 15.05%
Airline 15.46%
Bad Credit 22.73%
Instant Approval 28.00%

ADVERTISEMENT
ADVERTISEMENT