6 questions to help you pick the right small business credit card
By Dana Dratch
For entrepreneurs, a credit card can be a lifeline or a noose.
The right credit card used the right way can advance a business. The wrong card in the wrong hands can sink a business faster than a canoe full of porcupines.
|6 QUESTIONS TO ASK
ABOUT SMALL BUSINESS CREDIT CARDS
Businesspeople shopping for a credit card can find the right one by asking the right questions. Here are six:
1. Will it work when and where you need it?
But finding a good fit means doing a little research. For entrepreneurs seeking a small business credit card, the shopping list includes more than just APRs and airline miles -- not that both aren't important. And shopping as a consumer gives you a good start on what to ask as a business owner. "The same traditional measures, such as rates, terms, features and benefits" apply to business cards as well, says Lynnette Khalfani-Cox, author of "Perfect Credit: 7 Steps to a Great Credit Rating."
Here are six questions to ask if you need a card for your small business:
But the issuer behind one of his major bank cards repeatedly allowed only one overseas charge before cutting off his credit. To get it restored, Shepherd was required to phone the card's 800 number. "And I couldn't exactly do that from China," says Shepherd, founder and CEO of PearlParadise.com Inc.
Why it matters: One reason to have a credit card is to deal with emergencies and large transactions -- times when you can't or don't want to use cash. When you reach for it you need results, not more problems.
How to find out: Talk to other people who have the card. Try to find people who will be using it in similar circumstances to yours (trips abroad, sporadic large business orders, frequent charge-backs, etc.) What, if any, glitches have they experienced? Did the company correct and learn from its mistakes?
Some thoughts: In Shepherd's case, it didn't seem to matter that the issuer knew his business travel patterns and that he alerted the company to his trips in advance. It repeatedly and consistently shut off his credit midtrip. "I was gun-shy," he says.
His solution: get another card, this one affiliated with an airline he frequently uses.
Question 2: Are its rewards truly
rewarding to you?
Why it matters: For consumers, travel miles conjure visions of lux vacations with sand, sun and umbrella drinks. For businesses, it means visiting clients, scheduling buying trips and attracting new revenue without breaking the bank.
How to find out: First, if your business is all local, consider a business card that gives generous points or cash back instead of a card with airline miles. Then, regardless of which type of card you're considering, calculate how much you plan to put on the card every month. How many miles or points will that buy? What kind of restrictions does the card levy? Do they expire or can you keep saving them?
Then, if you opt for airline rewards, price out the cost of tickets to and from a frequent destination, just to see how the math works in real life. Can you get tickets for flights when you want to travel? Or do you seem confined to inconvenient days and times?
One point to remember: Cards can change miles plans at will. Or even cancel them. So what you sign up for today might not be what you have tomorrow.
Some thoughts: Shepherd signed up for an airline credit card and uses it regularly for monthly expenses, like shipping. As a result, "I've got about a million miles now, and I never have to pay for a ticket," he says.
Question 3: Are there business-related
services and perks?
Business cards offer perks. And sometimes those products, services or discounts can equal extra time or money for your business. Some popular ones: travel or concierge services.
Why it matters: "If you're a small business and don't have a lot of personnel," some of these services can almost be a way of getting an extra pair of hands "without having to pay a salary or insurance," says Karen Klugh, spokeswoman for the American Financial Services Association.
How to find out: When you talk to the card company, drill down to find out exactly what the service will do for you. Are there limitations? What criteria, if any, do you have to meet? What would it cost you, in time or money, to do the same thing on your own? What, if anything, are you sacrificing to get the service?
Some thoughts: Shepherd recently signed up for a card known for high balances and heavy perks. The plus for him: first-class upgrades every time he travels domestically. He admits that as an individual, very few people could meet the spending minimums needed to qualify. But for small businesses, which often have a lot of overhead, "it's not as difficult as you might think," he says.
His advice: Don't limit yourself. Investigate all your card options.
Question 4: Will it show up on
the personal credit report?
Why it matters: If you charge a lot for your business, even if you pay it off in full, that practice could have a negative impact on your personal credit score. Or, if you have a large credit line for business and hardly touch it, that could actually help your personal credit. Either way, this is something you want to know going in and not leave to chance, says Khalfani-Cox.
How to find out: Talk to the card issuer. Also, examine the application process. Is the issuer only reviewing your personal credit history and FICO score, or is it also looking at your business credit (with something like a Paydex score) and your business's credit history?
Some thoughts: In your decision-making process, consider how the card reports to the bureaus and whether it will show up on your personal or business credit. "Think about that as a strategy," says Khalfani-Cox.
Question 5: How does this issuer
treat other entrepreneurs?
Why it matters: For entrepreneurs, it's a role reversal: this time, you're the customer, and you decide who wins your business. And, just as it probably is with your own customers, reputation is huge.
How to find out: Visit anywhere that entrepreneurs are hanging out: from civic and small business clubs to online forums to online comment sections on consumer and complaint sites. Reach out to friends and associates who run small businesses.
In addition, J.D. Power and Associates conducts an annual credit card customer satisfaction survey. While it doesn't detail specifics about business cards, it will give you an overall idea of how pleased consumers are with various issuers and cards.
Some thoughts: When some card issuers slashed credit lines across the board for business owners, "they burned their bridges with entrepreneurs and would-be entrepreneurs," says Khalfani-Cox. "People do talk and share online," she says.
Question 6: How long is the grace
Why it matters: A credit card can act as a no- or low-interest loan. And the longer the grace period, the longer you get to keep the interest rate on that loan at zero. After the grace period, you owe for your balance plus interest.
How to find out: Call the issuer. Be very specific. How much time do you have to pay off your charges before the issuer assesses interest? By what day and what time does the company need to have its money before the interest rate kicks in?
Some thoughts: Look for a grace period that goes 20 to 25 days, says Jordan Goodman, co-author of "Master Your Debt" and radio host of the "The Money Answers Show.""Some of the cards have eliminated grace periods altogether," says Goodman.
Published: November 22, 2010
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