While Americans say they are careful with their money, they are also saying they have bought more at the store than they meant to.
In a Gallup poll conducted June 9-15, 2014, 83 percent said they bought generic or store brands in the last four weeks. Similarly, three-fifths of those polled said they went to more than one store to comparison shop, and almost as many did the same online.
Yet, American consumers are not consistent in their saving and spending patterns. Some 58 percent said they purchased more at the store than they originally intended. Almost two-fifths said they had made an impulse buy.
The poll, conducted by landline and cellular phone, included a random sampling of 1,029 adults living in all 50 states and the District of Columbia.
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